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The Evolution of Impact: The Future of Social Change and Nonfiction Storytelling The conversation about documentary impact has undergone a number of shifts since impact producing began to emerge as a practice within the documentary field around 20 years ago. Today it is almost expected that a social issue documentary film will be accompanied by an impact campaign to help ensure its story will reach audiences and motivate them towards social change, deeper engagement with a story's themes and further learning. But earlier, things were different--the argument had to be made th...
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